Frequently Asked Questions

What is the role of Tourism HR Canada?

As Canada’s Tourism Sector Council, Tourism HR Canada brings together industry, labour, government and education to discuss and find solutions to ongoing and pending human resource needs.

What are the main human resources challenges facing the Canadian tourism sector?

The pool of youth to draw from is shrinking. This is a key concern for our sector, because tourism has traditionally been dominated by a younger workforce.  In Canada overall, 34.9% workers are 34 years of age or younger whereas in tourism, 51.3% fall into this category.   Turnover within the sector is an ongoing challenge.  Average turnover rates in the Canadian workforce range from 20.1% – 22.9% in the last two census periods versus 32.0% – 39.6% for the tourism sector during the same periods.  As an industry, we need to look for ways to decrease this turnover rate, which includes investing in employees through training, flexible work arrangements and on-the-job incentives or “perks”.

At the same time, as the supply side of our industry (its workforce) is decreasing, the demand side is increasing. Research conducted by Tourism HR Canada estimates that well over 161,309 new jobs will be created in the Canadian tourism sector by the year 2015. Filling these positions will require a focus on attracting and supporting under-represented groups, such as qualified immigrants, Aboriginals, and recent retirees.

What training materials are available to assist me with my HR needs?

Tourism HR Canada supplies an impressive range of occupation-specific and business “how to” products through our tourism training brand - emerit. emerit products are designed to assist the industry in attracting, training and retaining employees. You’ll find an extensive selection of online and paper-based training resources available in both French and English at

What does Tourism HR Canada do for the Canadian tourism sector?

Through its emerit training brand, Tourism HR Canada provides training products and professional recognition programs that help to reduce employee turnover, ensure a skilled labour force and improve quality of service by ensuring employee knowledge and performance is consistent with the appropriate emerit National Occupational Standards. These standards exist for over 50 tourism occupations in both official languages. They are set by the industry, for the industry and to date nearly 11,000 individuals from across Canada have been Professionally Certified in their tourism occupations. 

What does Tourism HR Canada do to prepare new entrants for a career in tourism?

Since 1995, Tourism HR Canada’s highly successful national preparation-for-work program, Ready-to-Work, has introduced and trained over 10,000 individuals for a career in the tourism sector. 

The Canadian Academy of Travel and Tourism, another Tourism HR Canada initiative, offers tourism courses, projects and activities as part of the high school curriculum in selected schools across Canada. Currently, 75 schools in seven provinces are involved. While Tourism HR Canada and industry are helping youth and other new entrants to make a fresh start, they are also helping to alleviate the problem of under-skilled workers and creating a more positive image for the Canadian tourism sector. Through participation at Career Fairs and Expos as well as presentations across the country, Tourism HR Canada provides career awareness and planning information, through the Discover Tourism program, to attract people to the sector and inform them of the vast array of career options and opportunities available.

Have additional questions about Tourism HR Canada? Contact us for more information.