Corporate Partnerships

Indigenous Tourism Association of Canada (ITAC)

This agreement will see Tourism HR Canada and the Indigenous Tourism Association of Canada (ITAC) focus on addressing labour and skills shortages in the tourism sector and increasing workforce participation by Indigenous people in the Canadian tourism sector. The tourism sector relies heavily on youth as a source of employees, with over 500,000 Canadian youth working in the sector today. While the Indigenous youth population is growing, the percentage of youth in the rest of the Canadian population is decreasing steadily. With its reliance on young workers, Indigenous youth present tourism sector businesses with a significant opportunity to further attract, train, and retain future business leaders.

Civility Experts Inc.

An exciting new partnership was struck in September 2017 between Tourism HR Canada and Civility Experts Inc. For almost 20 years, the team at Civility Experts Inc. have been recognized as leaders in the field of civility training. This agreement, which includes The Civility Center and The International Civility Trainers’ Consortium (ICTC), aims to develop National Occupational Standards (NOS) for civility practitioners. This partnership will benefit from Tourism HR Canada’s vast experience in the development of competency standards, with an ultimate goal of setting international competency standards that can be used globally and are compliant with international protocols.

Discussions began over two years ago, leading to the project officially being launched early August 2017. To date, the project has completed formative work including the sharing of data, an environmental scan of current related competency standards, research on civility-oriented activities and programs globally, and the sharing of existing intellectual property between the two organizations. The next steps in the project include securing additional funding to continue the work, seeking additional partners or endorsers of the project, sponsoring validation events, hosting a pilot program delivery, and continuing to review curricula.

If you are interested in engaging in this exciting endeavor, please contact To speak with or interview project lead Lew Bayer, International Liaison for ICTC, call 204.996.4792 or email

HireUp—a Social Enterprise Initiative of Impakt Corporation

HireUp is an online initiative designed to connect employers with youth-serving organizations that deliver employment and support programs across Canada for youth with lived experience of homelessness. Tourism HR Canada is working with HireUp to provide entry-level job skills training to the youth-serving organizations participating in the program. This partnership will help lift affected youth out of poverty, giving them the tools and confidence they need to reach their goals and be a positive force in their communities. Together, Tourism HR Canada and HireUp believe that this partnership can be a significant step toward ending youth homelessness in Canada.

Ready, Willing and Able

Ready, Willing and Able is a national partnership of the Canadian Association for Community Living (CACL), the Canadian Autism Spectrum Disorders Alliance (CASDA) and their member organizations. Ready, Willing and Able is active in communities across the country, and exists to increase the labour force participation of people with an intellectual disability or Autism Spectrum Disorder (ASD).

This partnership will see Tourism HR Canada and Ready, Willing and Able work with employers to diversify their workforce, by finding ways to accommodate and increase labour force participation of people with an intellectual disability or ASD in the tourism sector.


Tourism HR Canada and eStaffMatch are pleased to announce a partnership that will see them working towards common goals around addressing labour and skills shortages and increasing participation in Canada’s tourism workforce.

Both organizations are committed to giving tourism employees and employers the tools they need to meet peak demands and be successful in an increasingly competitive marketplace: Tourism HR Canada provides training and certification for people starting or building a career in tourism, and eStaffMatch offers an online marketplace designed to help connect service industry staff with employers who need additional workers during peak seasons or to meet the staffing needs of specific events and conferences. With this agreement, each organization will encourage their networks to learn more about the other organization and take advantage of their offerings.

American Hotel & Lodging Educational Institute (EI)

In April 2014, Tourism HR Canada and the American Hotel & Lodging Educational Institute (EI) partnered to offer hotel administrators the opportunity to hold credentials from both organizations. In Canada and internationally, Tourism HR Canada offers the Certified Hotel General Manager (CHGM) credential through emerit. The EI offers its Certified Hospitality Administrator (CHA) to hospitality professionals in the United States and around the world. Each organization has agreed to award their credential to individuals who hold the other organization’s designation. This means that for only a small cost to cover administration of the credential, a hotel manager who has earned the CHGM credential will also be awarded the CHA credential, or vice versa. This gives top hospitality administrators the professional recognition they deserve across North America and around the world.

International Air Transportation Association Training (IATA)

In April 2012, Tourism HR Canada and the International Air Transportation Association Training and Development Institute (ITDI) joined forces to offer top-flight emerit hospitality training to markets worldwide.  This agreement sees co-branded training available through ITDI for Reservation Sales Agent, Front Desk Agent, Housekeeping Room Attendant, Bartender, Food and Beverage Server, Food and Beverage Manager, and Line Cook.  Both parties recognize the importance of training, and are looking forward to supplying leading edge training to tourism students worldwide.

Parks Canada

In April 2010, Tourism HR Canada and Parks Canada announced that Heritage Interpreters throughout Parks Canada will undertake Tourism HR Canada's nationally recognized emerit certification.  Parks Canada employees will pursue Professional Certification as Heritage Interpreters, gaining the highest industry recognized credential for tourism workers in Canada.  Both organizations are looking forward to working together on this initiative, and the benefits of this agreement will be felt by both tourism workers and visitors in Canada for years to come.

Skills Canada

In 2009, Tourism HR Canada and Skills Canada agreed to work jointly towards improving the quality of the Canadian labour force by promoting skilled trades, professional certification and careers among Canadian youth. Both Tourism HR Canada and Skills Canada are interested in securing Canada’s future labour force, while helping youth to discover rewarding careers. In addition to supplying Skills Canada with a library of relevant emerit Tourism Training resources, Canadian tourism professionals competing in international skills competitions will have the opportunity to obtain up to two emerit National Certifications for free.

Federation of Dining Room Professionals (FDRP)

In March 2010, Tourism HR Canada and FDRP signed an agreement to establish a framework for reciprocal certification between the two organizations. Both organizations agreed to issue an equivalent credential to individuals who have successfully completed all the requirements and obtained one of the credentials listed here:


Tourism HR Canada ( emerit Tourism Training brand)

Certified Dining Room Professional

Designation Granted: CDP (Certified Dining Room Professional)

Food & Beverage Server

Designation Granted: TCP (Tourism Certified Professional)

Certified Dining Room Master

Designation Granted: DRM (Certified Dining Room Master)

Food & Beverage Manager

Designation Granted: TCM (Tourism Certified Manager)

Certified Hospitality Grand Master

Designation Granted: HGM (Certified Hospitality Grand Master)

Food & Beverage Manager

 + 15 years of relevant experience, Culinary Degree or 20 years experience in hospitality industry

Designation Granted: TCM (Tourism Certified Manager)

To learn more about the FDRP please visit:

Canadian International Training & Education Corp. (CITREC)

CITREC offers hospitality and tourism training in countries outside of Canada and has identified a demand for Tourism HR Canada’s emerit products. In early 2010, Tourism HR Canada and CITREC signed a Memorandum of Understanding to formalize a partnership where CITREC will work with emerit products in the training programs they offer to their clients both in Canada and overseas.