Provincial Employer of Choice Programs Join National Program

Employee-rated employer of choiceThe CTHRC Employer of Choice (EOC) program was developed to recognize tourism sector businesses that had exemplary HR practices in place and to provide feedback to businesses wishing to develop their HR strategies.  Employees at EOC businesses know that their actions and opinions matter, which inspires excellent performance in the workplace.

Concurrent to the CTHRC employee-rated EOC program, the Alberta Hotel and Lodging Association (AHLA) developed its own EOC program to facilitate effective attraction and retention of top employees at the provincial level.  The Saskatchewan Tourism Education Council (STEC) subsequently adapted the AHLA EOC program for its own industry.  Both provincial programs were piloted in 2009 and the launch of the full programs took place in the spring of 2010.

Like the national EOC program, the provincial EOCs provide objective feedback based on the documentation and surveys provided by the business.  The EOC consists of an extensive employer questionnaire that covers the seven functional areas of HR and an anonymous online employee opinion survey.  The audit of the questionnaire ensures that businesses are complying with applicable legislative requirements and the survey identifies the practices that employees appreciate the most.  At the end of the process, organizations receive a detailed report outlining their human resource strengths, potential, and opportunities for growth.

AHLA Employer of Choice

The free AHLA EOC program is available to all AHLA members-in-good-standing from June 1 – November 30.  To date, AHLA has awarded 44 EOC designations.

For more information on the AHLA EOC, please visit the AHLA website.

STEC Employer of Choice

The STEC EOC program is available to all Saskatchewan tourism businesses from May 1 – November 30.  To date, STEC has awarded four EOC designations.

For more information on the STEC EOC, please visit the STEC website.

For more information on the CTHRC EOC program, please visit