Help Shape the Sector: Join Our National Advisory Council

In June 2017, Tourism HR Canada (THRC) restructured its Board and governance model, creating an Advisory Council—a separate body to provide guidance on hot-button issues and other relevant initiatives facing the tourism sector nationally. Core to the Advisory Council’s mandate: facilitate, coordinate, and enable discussion on tourism labour market issues. This newly formed Council will reflect and represent the diverse views and nature of the tourism labour market in Canada.

Tourism HR Canada is looking to grow representation on this Advisory Council (AC). Members will provide insight and progressive dialogue on a host of key issues facing Canada’s tourism sector. There are numerous important projects expected to be initiated over the coming year, including the launch of three years of labour market information/research initiatives. The Advisory Council is the best place to have your voice heard and help shape the direction of labour market developments taking place.

The amount of time and energy any member of the AC will spend on Council-related activities is completely up to the individual. The Council was constructed to be flexible, allowing its size to expand and contract dependent on the scale and number of labour market issues the body is addressing. Members can participate in any topic of importance to them, but there is no expectation for members to participate in any activity they feel is not in their strategic interest.

THRC is looking for tourism champions who have a passion for the sector and want to spearhead initiatives that drive Canada’s tourism labour market engagement and offer a greater understanding of tourism’s economic impact. Interested applicants should email Jon Kiely, Vice-President of Product Innovation and Communications, at He will supply the terms of reference and answer any questions about the activities of Advisory Council.